Body Pillow vs Dakimakura: What Is the Difference?
- A plain body pillow is a single, unprinted cushion built for comfort and posture support.
- A dakimakura is a two part system, a printed anime cover that zips over a separate inner pillow insert.
- The cover and the insert are sold and washed separately, which is what actually sets a dakimakura apart from a generic body pillow.
Ask five anime fans to define dakimakura and you will get five slightly different answers, and half of them will just say body pillow and move on. That mix up is understandable since both products are long, huggable, and roughly the same shape, but the two terms are not interchangeable. One describes a whole category of pillow. The other describes a specific, two part product built around printed fandom art. Knowing which is which matters before you order your first anime body pillow, because the two are shopped for, packaged, and cared for in different ways.
A Body Pillow Is the Category, a Dakimakura Is the Product
Body pillow is a general term for any long pillow meant to be hugged or used for support while sleeping on your side. It exists well outside anime culture, sold in mattress stores and pregnancy catalogs with zero printed characters anywhere on it. It is usually one solid piece, filled and sewn shut, nothing to remove.
A dakimakura is a specific kind of body pillow that comes out of Japanese fandom culture. The word itself combines daki, from the verb to hug, and makura, meaning pillow, so it translates literally to hugging pillow. What separates it from a generic body pillow is not only the anime artwork, it is the construction. A dakimakura is built as a removable printed cover that fits over a separate inner pillow, rather than one sealed cushion.
What Is Actually Inside a Dakimakura
Once you unbox a dakimakura, you are holding two distinct items, not one.
- The printed cover. Fabric only, printed on both sides with a different pose or outfit on each, closed with a zipper along one edge so it slides on and off.
- The inner body pillow. The plain cushion that goes inside the cover. It gives the whole thing shape, softness, and huggable weight, and it is filled with hypoallergenic material.
Because the two pieces are independent, one inner pillow can rotate through several covers. Plenty of collectors keep a single insert and build up a small library of waifu and husbando covers to swap between, which is simply not possible with a regular sealed body pillow.
Where the Idea Came From
Dakimakura started in Japan as an ordinary comfort object, used for orthopedic support and simply as something soft to hold at night, no anime attached at all. The anime industry took that everyday idea and gave it fandom appeal by printing characters on the covers, and the format has been a fixture of otaku culture ever since, with the market for printed covers growing steadily since the 1990s. A plain body pillow never went through that shift. It stayed a comfort product, while the dakimakura became a piece of merchandise you can actually fall asleep next to.
Side by Side
| Body Pillow | Dakimakura |
|---|---|
| Usually one sealed piece | Two pieces, cover plus inner pillow |
| No printed artwork | Printed on both sides, usually a different pose per side |
| Washed as a single item | Cover and insert washed separately |
| Bought for support and sleep comfort | Bought for a specific character or franchise, support included |
Which One Should You Buy
If all you want is a plain pillow for side sleeping or back support, a standard body pillow, meaning just the inner insert on its own, does the job. If you are here because you want to sleep next to Naruto, a Genshin Impact favorite, someone from Demon Slayer, or a character from Jujutsu Kaisen, you want a dakimakura, which means buying both the printed cover and an inner pillow, unless you already own an insert from a previous order. First timers usually start with a cover and insert bundle so they are not stuck with fabric and nothing to fill it with.

Frequently Asked Questions
Can I put a dakimakura cover on any body pillow?
Only if the sizes are close. A cover made for a 160 cm insert will sit loose on a shorter pillow, and it will not fully close over a longer one. Match the cover length to your insert for the best fit, and check our size guide before you order.
Is a dakimakura more expensive than a regular body pillow?
A dakimakura cover on its own often costs less than a plain sealed pillow, since it is fabric without filling. The total gets closer to a regular body pillow price once you add the inner pillow insert, especially the first time you order both together.
Do I need to wash the cover and the inner pillow together?
No, and you should not. Wash them separately, since the printed cover needs a gentler routine than the inner pillow does. Our full care guide covers the exact steps for each piece.
Anime Body Pillow, dakimakura covers for anime fans, online only.

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